Alternatives, Inc.

For over 50 years, Alternatives has provided essential youth development and counseling programs to Chicago youth.

Altenatives remained steadfast in its commitment to empowering youth but knew it was time to usher in a fresh look and feel for its audience. 

Tapped to lead the strategic rebranding efforts, we partnered with PACO Collective to redesign the identity and develop the brand strategy and messaging pillars. To give the logo a modern and youthful feel, I assisted the design team in creating a color palette that reflected the age group. As a result, we strengthened the brand and established a vision for future generations to come.