MLB – IPLAY

2013

Role: Jr. Design Intern

Delivery

TV Spots
Content (Graphics, Mechanical Mockups)
Brand Activations

The former MLB Fan Cave was a fan engagement initiative to connect baseball fans and casual viewers to pop culture. Located in NoHo, Manhattan, the Fan Cave's giant exterior windows and cutting-edge design allowed fans, tourists, and native New Yorkers to see inside the space.

Concept

With a need to promote the postseason, I worked with the Senior Designer on revamping MLB's IPlay postseason campaign through a series of TV spots showcasing baseball's top American and National League players. By featuring these athletes prominently, we aimed to showcase their cultural significance, selecting images that felt more visceral.

Results

The former MLB Fan Cave displayed the spots on 42 large flat-screen TV monitors, visible through its window display, allowing fans to share their excitement and generate buzz.

Credits
Jason Yeadon
Fan Cave Social Media Team

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