TEACUPS

2020

Role: Founder/Creative Director

Delivery

Carpe Diem Capsule
Pop-up Retail

Conceived in the Autumn of 2018, Teacups was born out of a necessity to rediscover comfort. In today's hyper-connected world, the demand for a stylish, functional, and comfortable wardrobe has never been more evident.

Scope

Working in the private sector has shed light on the increasing demand for women to be all things. I saw the impact of this burden and how it waned on the confidence of my former colleagues.

Concept

Combining my passions for fashion and wellness, I reimagined an essential outerwear wardrobe for women, with the intention that a comfortable and stylish wardrobe can transform how we experience our surroundings. Our approach is to weave comfort into the fabric of our goods and provide a curated capsule to help women look and feel good.

Results

The first collection was released in 2020 and was available online and in-store at The Pop-Up in Chicago. It sold out within a month of its release.

Credits
Marc Moran - Photographer
Jessica Garza - Model
Natalie Milhouse - BTS

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