YOUNG WAYNE/NBA 2K24

2024

Client: Young Wayne

Services

Creative Direction
Marketing Strategy
Content (Graphics/Reels)

Scope

In NBA 2K24, long-time gamers of the famed video game saw the gaming experience enhanced with the addition of the first-ever On-Court Emcee, Young Wayne. From Chicago to 2K, we produced a campaign to showcase Young Wayne’s Chicago origins, grassroots hoops, and Midwest blue-collar work ethic. This introduction aimed to familiarize gamers worldwide with the multitalented host.

Concept

Filmed on the courts of Los Angeles, the In the City reel captured Young Wayne's in-person and live energy and seamlessly cuts to scenes of his animated character in NBA 2K24. Since Kobe Bryant was the NBA 2K24 cover athlete, we captured shots of a prominent Kobe mural, a fitting homage to one of the greatest to play the game.

Results

The In the City reel received over 12k+ views, 650+ likes, 280+ comments, and 110+ shares on Instagram, and subsequently led to an NBA 2K feature vignette, highlighting a monumental moment in Young Wayne's career.

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