YOUNG WAYNE/NBA 2K24

In NBA 2K24, long-time gamers of the famed video game saw the gaming experience enhanced with the addition of the first-ever On-Court Emcee, Young Wayne.

From Chicago to 2K, we produced a campaign to showcase Young Wayne’s Chicago origins, grassroots hoops, and Midwest blue-collar work ethic. This introduction aimed to familiarize gamers worldwide with the multitalented host.